It cannot be denied that when we speak of La Cité du Vin in Bordeaux, we think, quite rightly, of wine.  An imposing edifice which aims to transmit and spread wine culture across the world.  However, the bold architecture of La Cité du Vin is also a blank canvas, a playground in which all artists can shape their vision.

Museography has undergone some major changes in recent years.  The most innovative museums have embraced the vast possibilities which digital technology offers and have adapted to the evolution of our society in which the image has become the dominant medium of information and knowledge.  Furthermore, recent research in neuroscience and cognitive processes has demonstrated that soliciting emotions (laughter, surprise, wonder, etc.) strongly fosters better and longer-lasting memorisation of knowledge.