In order to promote moderation and dissuade people from indulging to excess, what could be better than that which is considered as one of the greatest pleasures in life, humour. And why not also with an artistic touch?
Although we can treat questions as serious as prevention in a humorous way and in a light tone, it is however important to refrain from hurting others or ostracising victims of dependence.
We must therefore laugh with others or laugh …. at others. The depiction of drunks is one of the means most often used to trigger a laugh.
The use of complicit, knowing humour is a well-tried technique, in particular for standing up to peer pressure. And so, in a message congratulating pregnant women for not having succumbed to pressure from uncles and brothers-in-law encouraging them to drink, Éduc’alcool employs the clincher argument: “Don’t worry, their large belly won’t go away, yours will”!
The amusing demonstration of the effects of excess is easier. This is achieved through parody: that of posters and adverts for famous films , that of advertising messages for various products , but also of the ridiculous movements one makes. We have great fun but it’s all about the tone and the way it is dealt with.
Sometimes, we make people laugh at the consequences of excess by alluding to the absurdity of various situations. Sometimes we rework proverbs with an artistic touch. And sometimes, again, we illustrate the consequences of excess for virility.
Again this must be done in such a way that people who have problems do not feel humiliated.
As, yes, even when it comes to humour, moderation is in better taste.
Hubert Sacy, Executive Director of Éduc’alcool