In conversation with Gary Shelley from Casson Mann / Champagne’s new museum

Welcome to The Wine Conversation, a podcast created for people who love wines and hosted by Sarah Kemp, the Publisher and Managing Director of Decanter, famous worldwide media, for over a quarter of a century. In this podcast, Sarah or her co-conversationalists will talk about stories with great names behind labels, discuss regions and vintages with world expert and will bring you around the world to find the best spots to enjoy a glass of wine.

How do you make a wine museum interesting? Jane Anson talks to Gary Shelley from Casson Mann, the man behind the designs at the Cité du Vin in Bordeaux and Pressoria, the new “Centre for Sensory Interpretation of Champagne,” which is shortly to be opened in the village of Ay in the former Pommery pressoir. Gary discusses the challenges of bringing wine to life, and how he avoided the pitfalls of the many wine museums which have failed. He reveals some of the new attractions at Pressoria, including the Root room where digital roots follow you round as if you are a nodule of goodness.