The trend wall
During the 20th century, the world changed and with it the image of wine: an object of desire, it has now become a ‘trendy’ product.
Artistic labels, designer bottles or packaging, ultramodern winery facilities, bottle stores secured like vaults for Old Master paintings, unusual furnishings, innovative advertising campaigns, ‘connected’ wine bars in all four corners of the world... Every day, architects and designers are redesigning the great spectacle of wine from every angle.
Be astonished by these new practices and explore the latest trends in contemporary wine culture, reflecting a concept going beyond a mere consumer product.
“The use of hi-tech display and interactive exhibitions were very impressive and informative.”
28 août 2018, jtfoodie99, Trip Advisor