La Cité du Vin, a success story
On 29 August 2018 La Cité du Vin, which has become an iconic Bordeaux venue, passed the symbolic milestone of 1 million visitors. After 445,000 visitors in 2017, the year 2018 confirms the significant reach of La Cité du Vin on a national and international scale. What lies behind this success?
The unique model of La Cité du Vin
Launched in 2011, the Foundation for Wine Culture and Civilizations was recognised for its public utility on 11 December 2014. Its objectives are to protect and promote the intangible and universal cultural heritage of wine. La Cité du Vin was created in order to accomplish the foundation’s cultural, educational and scientific endeavours and missions.
La Cité du Vin was built thanks to a public-private partnership combining public funding and sponsorship. This funding model is still rare in France.
Now that it is operational, La Cité du Vin can only rely on its own resources: ticket sales, proceeds from the shop and revenues from the privatisation of rooms to professionals. Support from sponsors for temporary exhibitions and during cultural seasons allows La Cité du Vin to provide its visitors with an ambitious and varied offer.
The exceptional achievement of La Cité du Vin
Thanks to its unusual funding model, its original cultural programme offering events, workshops and visits, and its fully immersive and digital permanent exhibition, La Cité du Vin passed the symbolic milestone of 1 million visitors, 30% of whom are from foreign countries. Today it is considered a benchmark on a global scale.
It is also a success in terms of visitor satisfaction: more than 90% say they are satisfied or very satisfied by their visit and 93 % would recommend visiting La Cité du Vin to their friends and family.
This success underscores the unique nature of La Cité du Vin, which, thanks to the bold choices made in terms of its architecture and scenography, deploys innovative educational methods to transmit its very insightful cultural and scientific content.