It cannot be denied that when we speak of La Cité du Vin in Bordeaux, we think, quite rightly, of wine. An imposing edifice which aims to transmit and spread wine culture across the world. However, the bold architecture of La Cité du Vin is also a blank canvas, a playground in which all artists can shape their vision.
Museography has undergone some major changes in recent years. The most innovative museums have embraced the vast possibilities which digital technology offers and have adapted to the evolution of our society in which the image has become the dominant medium of information and knowledge. Furthermore, recent research in neuroscience and cognitive processes has demonstrated that soliciting emotions (laughter, surprise, wonder, etc.) strongly fosters better and longer-lasting memorisation of knowledge.
Autumn 2018 sees the start of a full and varied cultural programme at La Cité du Vin. For this new cultural season, the team at La Cité du Vin has but one wish: for the universe of wine, in an ever-moving world, to continue to arouse even greater curiosity and the desire for harmony.
On 29 August 2018 La Cité du Vin, which has become an iconic Bordeaux venue, passed the symbolic milestone of 1 million visitors. After 445,000 visitors in 2017, the year 2018 confirms the significant reach of La Cité du Vin on a national and international scale. What lies behind this success?
La Cité du Vin is full of activities for our English-speaking public. So, whatever you do, don’t miss an opportunity to visit La Cité du Vin because of your mother tongue !