Wine trend alley
Discover the latest trends in modern wine culture
In the 21st century, the world is changing and wine with it! Like us all, wine follows the latest trends and contributes to the evolution of our societies, whether through its conversion to organic farming or its presence on social media.
At the Cité du Vin, in this space dedicated to the latest trends of contemporary wine culture, we invite you to explore a world in transformation where innovation and creativity reign supreme
Wine reflects the questions of our time: technical concerns (hygiene, rationalising processes, the best storage techniques for raw materials or finished products), respect for the environment (wineries that blend in with their surroundings, eco-design, etc.) and taking account of the changes in our societies’ values.
However, it also adopts the codes of our time in order to speak to us. Let yourself be amazed by the creative labels designed to catch the eye and tell unique stories. From the shape of the bottle to the materials used and original packaging, each aspect is carefully planned to surprise and seduce. Wine also uses the same media as we do, such as the internet and social networks!
Contemporary architects are also redesigning the wine scene from every angle with wineries that are increasingly open to wine tourism.
During your visit of this area of the Permanent Exhibition, you will discover that wine is not just a consumer product, but is accompanying us in a changing world.
A collection of small talking bottles and two films that you can watch from the seats provided invite you to discover the innovative practices and new narratives that are shaping the world of wine today.
Book your visit to the Permanent Exhibition today and let yourself be captivated by the innovation and creativity of the world of wine.
With the support of
© Casson Mann, Les Films d'Ici