In the 21st century, the world is changing and with it the image of wine: an object of desire, it has now become a ‘trendy’ product.

Artistic labels, designer bottles or packaging, ultramodern winery facilities, bottle stores secured like vaults for Old Master paintings, unusual furnishings, innovative advertising campaigns, ‘connected’ wine bars in all four corners of the world, etc. Every day, architects and designers are redesigning the great spectacle of wine from every angle.

Let yourself be surprises by these new practices, reflecting a concept going beyond a mere consumer product.

L'allée des tendances

L'allée des tendances

With the support of

© Casson Mann, Les Films d'Ici